EC launches Voter Educational Channel

1.    EC launches Voter Educational Channel

i. The Election Commission has launched its own internet-based media arm called ‘Voter Education Channel’.

ii. Numerous video clips featuring iconic personalities urging citizens to vote have been uploaded on the channel and can be viewed on social media platform YouTube.

iii. While the first clip showcases a recorded speech of Chief Election Commissioner V S Sampath asking voters to exercise their voting right, a number of other video links have sportpersons like M S Dhoni, Saina Nehwal and MC Mary Kom urging the young and the old to go for the most important right of an Indian citizen — that of the vote.

iv. Voters can also view videos of EC brand ambassadors such as former President APJ Abdul Kalam and actor Aamir Khan on the e-link.

v. The YouTube link, tagged as ECI which stands for the Election Commission of India, also hosts a number of other messages recorded by various state Election Offices asking and motivating voters to exercise their franchise.

vi. Some of the e-links of the unique ‘EC Channel’ give details about the procedures deployed to use the Electronic Voting Machines (EVMs) and their functioning while others detail about the NOTA option procedure.

2.    Randstad Awards 2014 announced

i. Randstad Awards 2014 was announced on 17 April 2014 to encourage best practices for talent attraction and to identify the best Employer Brand in the country based on perceived attractiveness of a company.

ii. Randstad have awarded the Global software major Microsoft as the most attractive employer in India followed by Sony India as the runner-up. The award was won by Microsoft for the fourth consecutive year. 

iii. Special recognition awards were given to Larsen & Toubro as the most attractive employer in the infrastructure industry, State Bank of India in the banking sector, Taj Group in the hospitality and Tata Power in the energy sector.

iv. The Randstad Award was instituted globally by Randstad. Randstad is a leading HR services provider. The Randstad Award is the world’s largest employer branding survey that is conducted with over 200000 respondents across 23 countries in the world. 

3.    PepsiCo launches free talk time offer

i. PepsiCo today announced an exciting free talk time offer this Twenty20 cricket season, wherein they will be able to stay connected with their friends.

ii. To stay connected one has to just grab a multi-serve pack of a range of PepsiCo beverage or food brands and look for the code at the back of the label or inside the pack, SMS the code to9818181234 and get Rs. 10 talk time or go online on paytm.com and enter the code to redeem free talk time of Rs 15, instantly.

iii. Pepsi and Lays brand ambassador, Ranbir Kapoor, will feature on the small screen in a fun ad-film “Is T20 season harr koi jeetega“.

iv. This offer is available on PepsiCo’s beverage brands Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and food brands Kurkure (Rs 30 pack, all flavours) and Lay’s (Rs 35 pack, all flavours).