PO: Marketing Quiz

Q1. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these


Q2. The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these

Q3. The Major advantage of survey research is its-
(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these

Q4.  A ----- is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service
(5) All of these

Q5. ------- is a person's distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment-
(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these

Q6. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these

Q7. The course of a product's sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these

Q8. All of the following are thought to be sources of new product ideas Except-
(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these

Q9. If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following-
(1) New brand strategy
(2) Live extension strategy
(3) Multi-brand strategy
(4) Brand extension strategy
(5) All of these

Q10. If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these

Q11. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these

Q12. Joining with foreign companies to produce or market product and service is called-
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these

Q13. A --- is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these

Q14. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called
(1) Geothermy
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these

Q15. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these

Q16. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these

Q17. Cost that do not vary with production or sales level are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these

Q18. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these

Q19. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.

Q20. Which of the following expresses Maslow's Motivation theory best----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular times.
(3) Where human needs are arranged in a hierarchy.
(4) all of these

ANSWERS:
1. (3)                            11. (3)
2. (4)                            12. (4)
3. (4)                            13. (3)
4. (4)                            14. (2)
5. (2)                            15. (4)
6. (4)                            16. (2)
7. (4)                            17. (1)
8. (3)                            18. (4)
9. (4)                            19. (3)
10. (4)                          20. (4)