Q.1. The following offering is not a service-
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these
Q.2. The act of obtaining a desired object from some one by offering some in return is called as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these
Q.3. --------- is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these
Q.4. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called------------ goods-
(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these
Q.5. Out of the following ------ is not an objective of pricing-
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these
Q.6. Out the following ------- is not the three level of the product-
(1) Core
(2) Symbolic
(3) Augmented
(4) fragmented
(5) None of these
Q.7. Of the following pricing methods----- is not for new product-
(1) Market skimming
(2) Penetration
(3) Discriminatory pricing
(4) None of these
(5) All of the above
Q.8. In market skimming pricing strategy-----
(1) Initially price is lower then it is reduced
(2) Initially price is higher then it is reduced
(3) Initial price is high and is maintained high
(4) None of these
(5) All of these
Q.9. Bank of Mathura is offering higher interest-ratio on fixed deposit to senior citizens of 60 years and above- It is practicing-
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these
Q.10. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency-
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of these
Answers:
Q.1.(4)
Q.2.(2)
Q.3.(2)
Q.4.(3)
Q.5.(4)
Q.6.(4)
Q.7.(1)
Q.8.(2)
Q.9.(3)
Q.10.(3)
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these
Q.2. The act of obtaining a desired object from some one by offering some in return is called as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these
Q.3. --------- is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these
Q.4. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called------------ goods-
(1) Industrial
(2) Speciality
(3) Shopping
(4) Convenience
(5) None of these
Q.5. Out of the following ------ is not an objective of pricing-
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these
Q.6. Out the following ------- is not the three level of the product-
(1) Core
(2) Symbolic
(3) Augmented
(4) fragmented
(5) None of these
Q.7. Of the following pricing methods----- is not for new product-
(1) Market skimming
(2) Penetration
(3) Discriminatory pricing
(4) None of these
(5) All of the above
Q.8. In market skimming pricing strategy-----
(1) Initially price is lower then it is reduced
(2) Initially price is higher then it is reduced
(3) Initial price is high and is maintained high
(4) None of these
(5) All of these
Q.9. Bank of Mathura is offering higher interest-ratio on fixed deposit to senior citizens of 60 years and above- It is practicing-
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these
Q.10. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency-
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of these
Answers:
Q.1.(4)
Q.2.(2)
Q.3.(2)
Q.4.(3)
Q.5.(4)
Q.6.(4)
Q.7.(1)
Q.8.(2)
Q.9.(3)
Q.10.(3)
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