SBI PO: Marketing Quiz

Q.1. Market expansion means-
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these

Q.2. Effective marketing helps in-
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these

Q.3. A good seller should have the following qualities-
(1) Developing the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these

Q.4. One of the following is a target for the marketing of internet banking-
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) None of these

Q.5. Planned cost service means-
(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
(5) None of these

Q.6. Rural marketing is not required because-
(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view
(3) It is sheer wastage of time
(4) All of these
(5) None of these

Q.7. In Consumer behavior 'Perception is a process through which-
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets physical time
(4) Both 1 and 2
(5) All of the above

Q.8. Sale forecast implies-
(1) an estimate of the maximum possible sales opportunities present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product.
(4) Both 1 and 2
(5) Neither 1 nor 2

Q.9. Advertising for............. is not allowed on T.V.
(1) Liquor
(2) Cigarettes
(3) Both 1 and 2
(4) Soaps
(5) None of these

Q.10. Entrepreneurs find direct marketing attractive because of -
(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of above
(5) None of these

Q.11. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these

Q.12. Which among the following is statistical indicator for equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these

Q.13. Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these

Q.14. In marketing terms Attitude can best be defined as a -
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these

Q.15. Reference group influences Vis-a-Vis consumption decision is a function of the----
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these
(5) None of these

Q.16. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in-
(1) India
(2) America
(3) Japan
(4) None of these
(5) All of these

Q.17. The level of commitment that consumers feel towards a given brand is called-
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these

Q.18. Assigning specific Jobs and work places to the selected candidates is known as-
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these

Q.19. As a Councillor, a personnel manager-
(1) Reminds the management of moral obligations towards employees.
(2) Encourages the employees.
(3) Tries to settle the disputes between labour & management.
(4) All of these
(5) None of these

Q.20. Information systems can assist manager by -
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these

ANSWERS:
1. (5)       11. (4)
2. (4)       12. (1)
3. (4)       13. (4)
4. (3)       14. (3)
5. (2)       15. (4)
6. (5)       16. (3)
7. (3)       17. (3)
8. (4)       18. (1)
9. (2)       19. (2)
10. (4)        20. (4)